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Innovation of the month: Enhancing street security secure driving information | Insurance coverage Weblog


We’re excited to share this month’s innovation of the month, a possibility for innovators to obtain recognition for his or her tasks early on within the awards program. By receiving the Submission of the Month award, the innovator robotically turns into a nominee. This Efma-Accenture innovation of the month for January is The ANWB (Royal Dutch Touring Membership) Protected Driving Information undertaking (ASDD), an initiative that motivates prospects to drive higher whereas bettering street security.

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Insurers are more and more enjoying a task in bettering societies at massive. The act of evaluating and making ready for threat doesn’t simply profit the client however can set in movement behavioural adjustments that may rework communities for the higher. Because the insurance coverage firm of the ANWB, Unigarant is keen about bettering street security within the Netherlands in each method doable. The ASDD undertaking introduced the chance to attain this with impression.

ANWB Protected Driving Insurance coverage was launched in 2016. This related driving insurance coverage initiative rewards prospects for driving safely by calculating a driving rating. The driving rating in flip results in a reduction on their premium.

To be able to calculate the driving rating, velocity, nook velocity, acceleration and braking is measured. This act of measurement alone resulted in tangible change. In adhering to their driving scores, greater than 75.000 folks grew to become secure drivers prior to now 5 years. Collectively they drove greater than a trillion kilometres, which resulted in invaluable information and insights being collected about street security within the Netherlands.

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Marin Roos, Chief Innovation Officer, at Unigarant, says, “Youthful drivers have proven probably the most vital enchancment as they’re most open to suggestions. Individuals are stunned with the lengths we go to with a purpose to assist them get higher. We just lately began a pilot by which we actively name folks to teach them on their driving as an extra service on high of the suggestions within the app. The primary outcomes are very promising.”

On a macro degree, the info can be utilized by street managers to achieve insights into harmful roads, crossings or different visitors conditions.

Roos provides, “The great thing about this initiative is the truth that the info is a by-product of the ANWB Drive Protected insurance coverage and never the first enterprise case. This permits us to offer nameless, customer-approved information at an inexpensive value to street/visitors managers, serving to contribute to a safer atmosphere on the roads.”

For instance, in 2020 the insurer performed a pilot experiment with town of Rotterdam. Their visitors division used ASDD information to complement their visitors mannequin to make particular evaluation of town roads. The pilot was successful. Not solely did town discover plenty of harmful spots, they’d a transparent thought what induced the issues and the way security may very well be improved. This resulted in a variety of improved visitors conditions.

The success of the pilot inspired ANWB to make the info obtainable to all street managers within the nation, and cooperation with Rotterdam continues. As a product of this success, an increasing number of governments are reporting that they wish to use the ANWB information, and at this second greater than 100 street managing organizations have entry to the ASDD.

For insurers wishing to pursue the same initiative, Marin advises, “Firstly, you could be clear about your motivations. We have been clear with our prospects about our supposed use of the collected information from the outset. Secondly, the ANWB Drive Protected Insurance coverage initiative proves that it’s doable to develop a business proposition that has a public profit. All it takes is that you just have a look at your product from quite a lot of completely different views throughout improvement.”

That is an inspiring instance of what can occur when public, business and advocacy events collaborate for the nice of communities. Congratulations to Unigarant on their ground-breaking innovation. Submit to the awards.

Study extra about learn how to refine your submission with the Efma-Accenture Innovation in Insurance coverage final submission.


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Disclaimer: This content material is supplied for normal data functions and isn’t supposed for use instead of session with our skilled advisors.

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